It appears that Elon Musk’s journey to transform Twitter into an “Everything App” has been met with mixed market reactions after changing the platform name to X. Some observers have expressed confusion over why Twitter would rebrand to something that turns “Twitter Videos” into “X Videos,” otherwise known as XVideos, the popular porn site. However, others are excited about the change and the new experiences in audio, video, messaging, payments, banking – creating a global marketplace for ideas, goods, services, and opportunities.
In my opinion, the challenge is not with expanding Twitter to an everything platform. The real challenge is with branding that appears to lack a mature business plan. I have no doubt that Musk is very serious about taking the X platform to the next level. However, some believe that he is missing the ladder to climb to the next point.
And what do you think?