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The Power of Words

Let me start by sharing with you an experiment that was conducted by University of Waterloo in Canada in 1999, under the supervision of Psychologist name “Claude Steele”. Doctor “Steele” has documented the phenomenon known as (Stereotype Threat) due to fear of bias. Consider the persistent stereotype that female students are not as strong as males in math and science. In one study, women who were reminded of their gender before taking a math test scored lower than equally qualified men who took the same test. The researchers found that women’s performances suffered because they feared confirming negative female stereotypes. However, when women were reassured that men and women are equally strong at math; the women matched the performances of the men.

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